The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Bridge
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Playground
Agency: WONGDOODY / Seattle
Client: M.A.V.I.A. (Mothers Against Violence In America) Category: Public Service/Political / Public Service/Political Radio: Single
Department of Roads, Fresh Flowers, Hamilton Parish
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Radio: Single
All Our Kids, Grapes, Mineral Water
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
1200
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Single
Bridge, Van, Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Window Flyer
Agency: Colenso BBDO / Auckland
Client: Environment Waikato Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
WWII "Nanking"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Leopard, Crocodile, Seal
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: WWF Germany Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Replacement Smokers, Survey, Coroner
Agency: Chelsea Pictures / New York
Client: Truth/American Legacy Category: Public Service/Political / Public Service/Political Television: Campaign
Chair
Agency: Master Comunicação / Curitiba
Client: Brazilian Ministry of Health Category: Public Service/Political / Public Service/Political Television: Single
Lullaby
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: SWR Television Station Category: Public Service/Political / Public Service/Political Television: Single
Supermarket, Grapes, Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Missing Stickers
Agency: Rethink / Vancouver
Client: World Wildlife Fund Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Pier
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nests
Agency: RMG David / New Delhi
Client: WWF-India Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Christmas Wish
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Philippine General Hospital Category: Public Service/Political / Public Service/Political Radio: Single
Comfort Women, Korea, Nanking
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Paedophile Door Drop
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Grapes
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Prison
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bridge
Agency: Arnold Worldwide Canada / Toronto
Client: United Way Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Nielson Rating
Agency: BBDO Atlanta / Atlanta
Client: Peace Corps Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Van
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Park
Agency: DDB Canada (Vancouver) / Vancouver
Client: United Way of Lower Mainland Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
WWII "Korea"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Tiger Graph
Agency: leo burnett / mumbai
Client: Sanctuary Magazine Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Force
Agency: Lowe Bull / Johannesburg
Client: People Opposing Women Abuse Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
FLOOD
Agency: McCANN-ERICKSON / MADRID
Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
EARTHQUAKE
Agency: McCANN-ERICKSON / MADRID
Client: MEDICOS SIN FRONTERAS Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
War Museum
Agency: Net#work BBDO / Johannesburg
Client: The war museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Man walking
Agency: Ogilvy & Mather / New Delhi
Client: Hutchison Essar Limited Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Cage
Agency: Saatchi & Saatchi / London
Client: Greenpeace Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wheelchair
Agency: Abbott Mead Vickers BBDO / London
Client: DfT Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Sleeping Boy
Agency: Adfactors Advertising / Mumbai
Client: The Vatsalya Foundation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Peewee Hockey
Agency: Brainchild Creative / San Francisco
Client: Minnetonka Peewee Hockey Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
João
Agency: J. Walter Thompson Lisbon / Algés
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Heart NY
Agency: Mad Dogs & Englishmen / New York
Client: NYODN Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Everything
Agency: Octane, Inc. / Milwaukee
Client: Salvation Army Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
I Just Stopped By To See The Man"
Agency: Ogilvy / Chicago
Client: Steppenwolf Theater Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Dolphin
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seabird
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Cheetah
Agency: Ogilvy South Africa / South Africa
Client: WWF South Africa - the conservation org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Figures
Agency: OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client: Women's Aid Organisation Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Aids Walk"
Agency: Publicis Toronto / Toronto
Client: Aids Committee of Toronto Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tins
Agency: Saatchi & Saatchi / London
Client: Royal London Society for the Blind Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
What the ?, Time, Outside the Club
Agency: Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Agency: Archrival / Lincoln
Client: Lincoln Community Playhouse Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Bloody Mary, Zombie, Kamikaze
Agency: Saatchi & Saatchi / Toronto
Client: MADD Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04054A
Award:
2004 Advertising Gold Pencil
Agency:
WONGDOODY / Seattle
Client:
M.A.V.I.A. (Mothers Against Violence In America)
Title:
Playground
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04062A
Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Department of Roads, Fresh Flowers, Hamilton Parish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04065A
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
All Our Kids, Grapes, Mineral Water
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04070A
Award:
2004 Advertising Gold Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
1200
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04067A
Award:
2004 Advertising Gold Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Bridge, Van, Park
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04051A
Award:
2004 Advertising Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Environment Waikato
Title:
Window Flyer
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04059A
Award:
2004 Advertising Silver Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Nanking"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04049A
Award:
2004 Advertising Silver Pencil
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04055A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
WWF Germany
Title:
Leopard, Crocodile, Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04057A
Award:
2004 Advertising Silver Pencil
Agency:
Chelsea Pictures / New York
Client:
Truth/American Legacy
Title:
Replacement Smokers, Survey, Coroner
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
04071A
Award:
2004 Advertising Silver Pencil
Agency:
Master Comunicação / Curitiba
Client:
Brazilian Ministry of Health
Title:
Chair
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04068A
Award:
2004 Advertising Silver Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
SWR Television Station
Title:
Lullaby
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
04069A
Award:
2004 Advertising Silver Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Supermarket, Grapes, Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
04052A
Award:
2004 Advertising Silver Pencil
Agency:
Rethink / Vancouver
Client:
World Wildlife Fund
Title:
Missing Stickers
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04060A
Award:
2004 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Pier
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04050A
Award:
2004 Advertising Bronze Pencil
Agency:
RMG David / New Delhi
Client:
WWF-India
Title:
Nests
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04056A
Award:
2004 Advertising Bronze Pencil
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Philippine General Hospital
Title:
Christmas Wish
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
04064A
Award:
2004 Advertising Bronze Pencil
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Comfort Women, Korea, Nanking
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
04058A
Award:
2004 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Paedophile Door Drop
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
04061A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Grapes
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04349A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
Prison
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04350A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide Canada / Toronto
Client:
United Way
Title:
Bridge
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04351A
Award:
2004 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Peace Corps
Title:
Nielson Rating
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04352A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Van
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04353A
Award:
2004 Advertising Merit Award
Agency:
DDB Canada (Vancouver) / Vancouver
Client:
United Way of Lower Mainland
Title:
Park
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04354A
Award:
2004 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
WWII "Korea"
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04355A
Award:
2004 Advertising Merit Award
Agency:
leo burnett / mumbai
Client:
Sanctuary Magazine
Title:
Tiger Graph
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04356A
Award:
2004 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
People Opposing Women Abuse
Title:
Force
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04357A
Award:
2004 Advertising Merit Award
Agency:
McCANN-ERICKSON / MADRID
Client:
MEDICOS SIN FRONTERAS
Title:
FLOOD
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04358A
Award:
2004 Advertising Merit Award
Agency:
McCANN-ERICKSON / MADRID
Client:
MEDICOS SIN FRONTERAS
Title:
EARTHQUAKE
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04359A
Award:
2004 Advertising Merit Award
Agency:
Net#work BBDO / Johannesburg
Client:
The war museum
Title:
War Museum
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04360A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy & Mather / New Delhi
Client:
Hutchison Essar Limited
Title:
Man walking
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04361A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Greenpeace
Title:
Cage
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
04362A
Award:
2004 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DfT
Title:
Wheelchair
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04371A
Award:
2004 Advertising Merit Award
Agency:
Adfactors Advertising / Mumbai
Client:
The Vatsalya Foundation
Title:
Sleeping Boy
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04372A
Award:
2004 Advertising Merit Award
Agency:
Brainchild Creative / San Francisco
Client:
Minnetonka Peewee Hockey
Title:
Peewee Hockey
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04373A
Award:
2004 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Algés
Client:
Salvation Army
Title:
João
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04375A
Award:
2004 Advertising Merit Award
Agency:
Mad Dogs & Englishmen / New York
Client:
NYODN
Title:
I Heart NY
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04376A
Award:
2004 Advertising Merit Award
Agency:
Octane, Inc. / Milwaukee
Client:
Salvation Army
Title:
Everything
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04377A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy / Chicago
Client:
Steppenwolf Theater
Title:
I Just Stopped By To See The Man"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04378A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Dolphin
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04379A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Seabird
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04380A
Award:
2004 Advertising Merit Award
Agency:
Ogilvy South Africa / South Africa
Client:
WWF South Africa - the conservation org
Title:
Cheetah
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04381A
Award:
2004 Advertising Merit Award
Agency:
OgilvyOne Worldwide Sdn Bhd / Kuala Lumpur
Client:
Women's Aid Organisation
Title:
Figures
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04382A
Award:
2004 Advertising Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Aids Committee of Toronto
Title:
Aids Walk"
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04383A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Royal London Society for the Blind
Title:
Tins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
04384A
Award:
2004 Advertising Merit Award
Agency:
Arnold Worldwide / Crispin Porter + Bogusky / Boston
Client:
American Legacy Foundation
Title:
What the ?, Time, Outside the Club
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
04400A
Award:
2004 Advertising Merit Award
Agency:
Archrival / Lincoln
Client:
Lincoln Community Playhouse
Title:
Ma Cherie, My Petite Tempting Tigress, Hello My Lady
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04395A
Award:
2004 Advertising Merit Award
Agency:
Saatchi & Saatchi / Toronto
Client:
MADD
Title:
Bloody Mary, Zombie, Kamikaze
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign
Annual ID:
04396A
